The knowledge base, published — not just claimed in a bio.
Seventeen years of SEO, performance marketing, and product management experience, converted into four structured, citable books. This is the Foundation layer of the four-layer system, in its earliest form.
The New SEO Playbook
A ground-up rebuild of SEO fundamentals for a search landscape that no longer runs on keywords and backlinks alone — the foundation everything after it builds on.
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The AI Growth Operator
How growth strategy changes when AI systems — not just search engines — are the ones deciding what gets surfaced, recommended, and cited to a buyer.
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The GEO Playbook
A Citation Authority System for Generative Engine Optimization — structuring content, schema, and entity data so AI engines trust, cite, and amplify a brand as the answer.
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The Agentic Commerce Playbook
Selection Authority, the Three Pillars, and a repeatable system for winning when AI agents shop, compare, and buy for your customer — the newest book in the series.
Read moreSee the framework these books became
The same ideas, running live on GOSEO Labs itself.